Free white papers and articles on different marketing research techniques. Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation. These articles detail the best practices for research. All articles were written by marketing research professionals.
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MARKETING STRATEGY “Kroger’s competitive strategy is that of a low cost operator that is able to sell at relatively low prices and still generate good financial return based on their cost structure. Supporting this marketing strategy of focusing on the customer.” They call this as their “Customer 1st” strategy.
Students pursuing their MBA degree programs or other academic programs need to write research papers, thesis or dissertations on the given marketing project research topics. For appropriate writing, students need to choose a suitable topic that is approved by the supervisor and also helps them score the highest grades.
Marketing Research Library The top resource for free Marketing research, white papers, reports, case studies, magazines, and eBooks.
Starbucks Marketing Strategy Recognition of brand is a vital factor for the growth of businesses whenever the clients are paying for exceptional amounts for the robust brands. Marketing gives a company the opportunity to connect with its clients and targets at having an impact on the consumption habits of the customers.
Marketing strategy includes all activities aimed at the increase in sales and a sustainable competitive advantage based on the selected marketing mix that consists of 4 Ps or product, price, place, and promotion (McCarthy). All elements of the marketing mix are equally important and must be harmonized in order to achieve the marketing goals.
Journal Of Research in Marketing (JORM), peer-reviewed and published bi-monthly, interdisciplinary Marketing journal, is committed to publishing scholarly empirical and theoretical research articles that have a high impact on the marketing field as a whole. JORM encourages new ideas or new perspectives on existing research. It aims to develop, promote and coordinate theory, research and.